Her role is not just managing the newspaper’s finances or organizing the work of the whole team to improve performance. Ethel Araya, known to everyone at The Voice of Guanacaste as Kuki, is the one who helps to make the team’s dreams and ambitions a reality. She listens, understands, organizes and follows through.
Her work in the past three years has had such obvious good results that she was nominated and selected to be included in the list of “The 40 Under 40, 2016” published annually by the national newspaper El Financiero.
Every year, the publication presents their choices of individuals under 40 years old who have demonstrated current business and economic impact. Araya received the recognition for her help in reinventing the way that The Voice of Guanacaste does business.
Specifically, she helped to transform it from a publication with funding based on advertisements to one that is venturing into unfamiliar waters for communication media in Costa Rica: non-profit organizations.
“Unlike most publications, its business model leaves advertising on the sideline, which has led the project to experiment and diversify income sources,” says the publication.
Araya, always showing the humility that characterizes her, commented that to her, “the entire staff believes in the mission, are committed and are super talented. They believe that their work is a contribution that makes a difference. In a way, they are like dreamers.”